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Chapter 4: “Black Mags” and Cool Kids Hysteria

Chapter 4: “Black Mags” and Cool Kids Hysteria

The Cool Kids break through with their “Black Mags” video. Filmed on a shoestring budget in Chicago, the cutting-edge clip showcased BMX culture, scene kids and innovative animation. It launches the duo’s career and even inspires Justin Timberlake to pick up a phone.

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